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From Numbers to Narrative: How to Tell Stories That Make Data Matter

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Stephen Tracy A seasoned executive, data scientist, teacher and coach

Data is essential for crafting winning strategies and making impactful decisions. But without a compelling story, numbers alone fail to inspire action. Poor data communication can mislead, confuse, or even lead to disastrous business decisions. On the other hand, mastering the art of data-led storytelling can engage, inspire, and motivate your audience to take action.

In this session, we’ll explore what it means to be an effective data storyteller—one who transforms numbers into clear, impactful narratives that drive understanding and action.

You’ll learn the key principles of data storytelling, from designing clear and effective visualizations to avoiding common charting mistakes that distort insights. This session will share real-world examples of both great and poor data communication, breaking down what works—and what doesn’t. Whether you’re presenting insights in a spreadsheet, a dashboard, or a live meeting, this session will teach you practical techniques for crafting engaging, memorable, and trustworthy data-led stories that make an impact.

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