Professional Development

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From Idea to Audience: A Data-Driven Growth Playbook for Marketers & Content Creators

Bissell Building

Still in the Loop: Leading with Human-Centered Design in the Age of AI

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Social Agentics: the challenges and opportunities of agentic AI

Elevate Your Career with Professional Development and Certification

The iSchool Institute’s professional development offerings are designed to empower your career growth and position you to thrive in today’s dynamic information landscape.

Current course offerings

From Idea to Audience: A Data-Driven Growth Playbook for Content Creators

In this course, Stephen Tracy will explore what it means to operate as a truly data-driven digital creator or media entrepreneur— one who understands both the enduring fundamentals of audience building and the contemporary realities of evolving SEO, platform algorithms, and emerging GenAI tools. 

Details:
  • 3-day Course
  • Sep. 22, 2026 from 10 a.m. to 1 p.m. (ET)
  • Sep. 23, 2026 from 10 a.m. to 12 p.m. (ET)
  • Sep. 24, 2026 from 10 a.m. to 12 p.m. (ET)
  • Live online, synchronous
  • $599 CAD

Previous course offerings

Operationalizing Generative AI: Executive Insights and Applications

Operationalizing Generative AI: Executive Insights and Applications

As a leader in your business, you know that generative artificial intelligence (AI) is rapidly transforming industries and reshaping the competitive landscape — is your organization prepared to adapt? In this one-day, in-person program developed in partnership with the WATSPEED, University of Waterloo, you’ll learn everything you need to know about generative AI to position your organization strategically in this rapidly-evolving space.

Details:
  • One-day
  • May 27, 2025
  • In-person, instructor led
  • Schwartz Reisman Innovation Campus
  • $849 CAD